If you’ve been trying to work online for weeks and still feel unclear about SEO (search engine optimization) this you must read this article. We will cover in this article how you can apply it appropriately, and what you must do to ensure you don’t get penalized.
(First, you may want to take a look here:, Alex Goad’s Conquest Authority is a training program that trains you on SEO in complete detail, but for now, you can begin here.)
As I said in the above paragraph, SEO stands for search engine optimization. The hardest question new internet marketers wonder is what is a search engine? I know this is extremely basic, but this is where you need to start. Once you learn the extreme basics, when you begin to explore more on the topic of SEO, you will have a complete understanding of exactly what SEO is.
A search engine is a website you go to when you are searching for a particular subject on the internet. In example, Google, Yahoo, MSN, Ask, etc. These are all search engines. When you are looking for an answer online, you go to a search engine, enter in the information you are looking for, and bam! The search engine “searches” the web for you and brings up an entire list of all the sites online that are relevant to your keywords.
You know what a search engine is and you know what SEO is. Now let me tell to you how you can optimize your site for it.
The most important thing you must do before any optimization, is you must figure out what keywords you will use for your site. What I mean by this is finding the search phrases you want your site to rank for with the search engines. An example of this would be:
Let’s say you have a website loaded with fixing computers. People who are looking for information about fixing their computers may search for these phrases: how can I get my computer fixed, my computer has a blue screen, or fix my computer. These keywords would all be considered long tail keywords, and these are what you would want to aim for, because they are the terms that people search the search engines for.
Be aware when chosing your keywords or key phrases, they are actually terms that get looked for, if not, you won’t get any traffic to your site. (Another tip is to be sure you pick keywords that don’t have a lot websites targeting them. You might not still get traffic if there is too much competition.) I recommend using a keyword research tool to find some hidden ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is an issue. They are excellent starter tools, and they do the job fantastically. Once you start making some money, I do recommend you get a paid tool because they are so much more effective, and you can really find some good hidden keywords.
Here you can read more about finding good keywords here.
Alright, now that you have your keywords picked, the next step is to be sure your website is optimized for your keywords. How do you do this? It’s really simple, actually.
The number one rule of thumb is always title your page or post with your keywords. This is known as your title tag. Title tags have a huge influence on the search engines when they crawl your site, so whatever you title your page, the search engines will consider it a keyword and you are trying to rank for it. This holds true for your domain name as well. Your page/post title and your website title (domain name) are incredibly important factors in the SEO world.
Once you have bought your domain (your URl), and you have picked your targeted key phrases or words, the next step is to add content to your website or blog. Write an article that is at least 400-500 words, and don’t forget to include your targeted keywords or phrases at least 2-3 times in the body. Do NOT go overboard with this, or you will get penalized. Keepin in mind the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying under 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords over and over again, and your site will pay for it if you do that, I promise.
The longer the page and content, the better chance you will have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines smile upon long text articles and unique content.
Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even thought to rank for. The most important goal is getting your main phrase in 2-3 times, and the others at least one time.
That’s SEO in a nutshell. Get as much information as you can about the subject, because it truly will benefit you in the long run. Learning SEO takes some patience, but in no time, you will be an SEO pro.
